Wednesday, May 24, 2006

Radio Advertising Anyone?

The roaring freight train we know as CityReach is coming June 9th. 150 high school students and adults around the country will converge on Morgantown for a week of hands-on ministry and worship. One of our big events during CityReach is a sports camp for elementary age kids. We offer instruction and coaching in 5 sports: basketball, baseball, soccer, flag football, and cheerleading. This camp is one of the best events that we offer all year long.
Today, I began our two-week intense effort of promoting the camp, visiting the schools and distributing postcards, setting up our newspaper ads, and discussing the possibility of doing two weeks of morning drive time commercials and/or live call ins on our local rock/pop station, WVAQ. It looks like we can get 2 weeks of publicity with WVAQ for $900. I'm curious if anyone out there has tried radio advertising to promote your church or special events? If this is a success, we might look into using radio on a regular basis.

2 comments:

Kevin D. Hendricks said...

We did a peer review on a radio ad back in December. The comments include an update from the guy who submitted it about how it went.

There have also been a few radio spots posted to the discussion forum of the Church Marketing Lab. Those might offer some insights. (Or feel free to post a new discussion topic)

Russ said...

thanks for providing the links.